But when you let the dollar value of your work become the focus of communication, you're lowering yourself into a vast pool of virtually identical competition. You offer a special service, a real solution for the client. Sending a client an estimate might seem like the perfect way to quote a price, but it comes with its own set of big problems.įirst, only showing pricing takes the client's focus away from the results they're asking for, and emphasizes units of time or the cost required per task.Īlso, labeling services in the way that most estimates are shown, invites clients to compare your prices with your competitors'. They keep the client focused on cost instead of the value they'll receive. Estimates Focus on PriceĮstimates and quotes are created to tell a client what will be done and how much it will cost. Our research of over 25,000 client proposals (over $270 million) found that it's critical.
Most of your competitors aren't sending proposals at all. Why You Need a Winning Professional Proposal
